According to an online video viewer survey across selected countries in August 2020, 27.2 percent of online viewers watched more than 10 hours of online video on a weekly basis.
While many social media influencers are already creating and submitting amazing video content of their own, many brands aren’t leveraging this effective marketing tool.
You’ve worked hard to develop your brand identity. So, why not give your audience a more complete view of who you are as a brand. Video is the best and most scalable way of presenting your brand’s complete identity.
When you look at other forms of communication, blog posts are a great way to share your company’s ideas and concepts, showing off your brand’s tone and voice. Photos and imagery also allow you to show off the people who make up your business. But, video is the only media that can bring both of these elements together to show off your company’s full identity to help you make more personal connections with your audience.
Here are five reasons why creating a brand video should be at the top of your content creation list:
- Increased reliability and trust
Nothing helps your audience and potential customers identify and relate to your business more than a great brand video. A video puts a face to a name and allows an audience to see the genuine nature of your business and offering. People like buying from people. If they have confidence in you that hugely increases their likelihood to buy or use your service!
‘Video is the number 1 source of information for 66% of people’
- Reach more potential customers through social
Video is one of the top shared pieces of content on social media. If your video is relevant to your audience and resonates with them, they will share it with others. This gives your message the opportunity to engage more potential customers. Such organic targeting of individuals means your content will naturally reach the right people if it’s effective in its messaging.
‘Over 500 million people watch Facebook videos every day’
- Convey more information, in less time across more channels
“Videos are processed by the brain 60,000 times faster than text. Think about the heavy lifting your cognitive system has to do when reading an article vs. watching a video clip!” ~ Liraz Margalit Ph.D.
Video is a more passive experience than reading text, it’s much easier for the audience to become immersed in what you’re saying to them. This results in not only more information being conveyed but an emotional quality that’s hard to match in the written word.
Additionally, since mobile phones are the entry point for internet access in many markets, it is also the primary device for viewing video. By posting your brand video on your social channels or YouTube, then you are more likely to reach your audience with your emotive message.
‘More than 75% of all video views come from mobile devices’
- Google loves video
Google is designed to get the most relevant information to the user, the more informative Google deems the information or content, the more likely it is going to put it further up the user’s search results.
According to a Forrester study, sites with video content are 53x more likely to rank up on the first page of Google.
One of the major reasons behind this rank boost is the dwell time metric that Google uses to judge webpages.
The dwell time metric indicates a user’s engagement with your web page. The more time your users spend on your page, the more it weighs on how high a search engine will rank it. The best way to improve your dwell time is to feature videos on your website, and especially your home page.
- Stand out from the crowd and increase brand awareness
Your brand’s identity and personality are based entirely on the content you communicate to the world, and customers will form their perception based on those communications. Video is arguably the only way that you can do this quickly and effectively.
Your brand video is likely to be the first interaction a potential customer has with you and 90% of web consumers say that a video helps them make a decision to buy a business’ product or service and 65% of executives who watch work-related videos visit the business’ website afterwards.
Not only does a solid brand video act as a means to distil your message, it is also a statement to all those potential customers out there about how you’re aligned with them and that you’re the solution they’ve been searching for.
How Rightlane Productions can help you?
There’s still a lot of fear out there when it comes to video. Just because it’s popular doesn’t mean you’ll do it right and the investment will be worth it straight away. But crucial to doing it right is doing the proper research and partnering with a company that’s equally invested in your video success as you are.
Rightlane Productions can help – get in touch with us today!