For all brands who are putting more focus and emphasis behind their content creation and digital output must understand that they need to develop a 6-12 month social media strategy with attention on spinning and rotating the media they create for different audience types on each social media platform! A strong social media strategy has […]
Author Archives: Right Lane
Analytics, Data, Digital, Google Analytics
Top 3 Data Hacks For Cleaner More Usable Data (Google Analytics).
03
May
May
There has been a 70% increase in internet usage over the last few weeks meaning more people are online now more than ever (Forbes, 2020). Utilising your data right now couldn’t be any more important so here are 3 of the most fundamental tips for cleaner, more accurate data for your organisation. Exclude IP Addresses […]
Digital, Post-Production, Social Media Marketing, Video For Social Media Marketing
Digital Bounce-Back
08
Apr
Apr
How do you realign your digital output and goals effectively to meet the new digital landscape? Here is how… Reevaluate existing short term goals and work out if they are now currently viable and relevant within the new digital climate. If they are not then readjust/realign those short term goals to help better meet the […]
20
Mar
Mar
With more money than ever being spent on producing video content how can businesses repurpose that content to create new stories and save resources? Post-Production (Editing) Powers Let’s say you spend $10,000 on a video campaign using a top video production agency and one 2:00 minute video is produced. You then use that video in […]
Analytics, Analytics Measuring, Data, Google Analytics, Google Search Console, Google Tag Manager
Are You Really Utilizing Your Data?
27
Feb
Feb
More and more businesses are adopting new digital strategies to attract more business and build brand awareness through marketing campaigns and advertising. Businesses are trying to leverage as much of their data as possible through their website, but this can also include social media profiles, email accounts and databases. The trouble is that most businesses […]
15
Dec
Dec
Crowdfunding Industry… Years ago, before crowdfunding platforms were on the scene individuals or organizations would turn to banks and traditional investors to raise capital to start or grow their businesses. In the UK to date there are around 600 crowdfunding platforms allowing you as a business, brand, charity and entrepreneur to share your business ideas […]
Social Media Marketing, Video, Video For Social Media Marketing, Video Marketing
The best ways to create impactful video content for social media
13
Sep
Sep
Plan = Idea + Concept + Goals + Target Audience + CTA = Results It’s a well-known fact that video has now become the front driver for brands content strategies with brands spending over half of their marketing budgets on creating video. “Globally, video ad spending has risen 19 percent to $32 billion in 2018 […]
Showreel, Social Media Marketing, Speaker Showreel, Video, Video Marketing
What Make’s a Great Showreel?
08
Aug
Aug
Whether you are a speaker, actor, marketing agency, digital marketing or production house you need a good showreel to help you attract new business and highlight what kind of work you are producing. This blog will help you narrow down all the key areas needed to create a showreel that not only gets noticed but […]
Google Search Console, SEO, SEO and Video, Video, Video For Social Media Marketing, Video Marketing
SEO and Video, does video really help you rank better in Google?
26
Jul
Jul
SEO + VIDEO = BETTER RANKING In our last blog we spoke about why video is so important for a brand, how it engages with an audience and we gave steps in ways to craft your social media video content to get the best results and impressions. This blog will dive into the depths of […]
Social Media Marketing, Video, Video For Social Media Marketing, Video Marketing
How important is it to use video for social media marketing?
16
Jun
Jun
In short, it’s very important – but I guess you want to know why, right? When asked what kind of content do you want to see from a brand or business you support? 54% of respondents said videos according to HubSpot. That’s more then half of your customer base! And it makes sense if you […]
