Author Archives: Right Lane

The best ways to create impactful video content for social media

Plan = Idea + Concept + Goals + Target Audience + CTA = Results It’s a well-known fact that video has now become the front driver for brands content strategies with brands spending over half of their marketing budgets on creating video. “Globally, video ad spending has risen 19 percent to $32 billion in 2018 […]

What Make’s a Great Showreel?

a picture of a circle with 1 in the middle, it is representing a countdown to a film

Whether you are a speaker, actor, marketing agency, digital marketing or production house you need a good showreel to help you attract new business and highlight what kind of work you are producing. This blog will help you narrow down all the key areas needed to create a showreel that not only gets noticed but […]

SEO and Video, does video really help you rank better in Google?

a picture of a video camera and within the live view part of the camera.

SEO + VIDEO = BETTER RANKING In our last blog we spoke about why video is so important for a brand, how it engages with an audience and we gave steps in ways to craft your social media video content to get the best results and impressions. This blog will dive into the depths of […]

How important is it to use video for social media marketing?

A close up shot of Social Media icons on a phone

In short, it’s very important – but I guess you want to know why, right? When asked what kind of content do you want to see from a brand or business you support? 54% of respondents said videos according to HubSpot. That’s more then half of your customer base! And it makes sense if you […]