Author Archives: Right Lane

How To Build a Social Media Road Map For 6-12 Months.

Social Media Road Map 6-12 Months

For all brands who are putting more focus and emphasis behind their content creation and digital output must understand that they need to develop a 6-12 month social media strategy with attention on spinning and rotating the media they create for different audience types on each social media platform! A strong social media strategy has […]

Top 3 Data Hacks For Cleaner More Usable Data (Google Analytics).

Top 3 Data Hacks

There has been a 70% increase in internet usage over the last few weeks meaning more people are online now more than ever (Forbes, 2020). Utilising your data right now couldn’t be any more important so here are 3 of the most fundamental tips for cleaner, more accurate data for your organisation. Exclude IP Addresses  […]

Digital Bounce-Back

digital bounce-back blog

How do you realign your digital output and goals effectively to meet the new digital landscape? Here is how… Reevaluate existing short term goals and work out if they are now currently viable and relevant within the new digital climate. If they are not then readjust/realign those short term goals to help better meet the […]

The Power of Post-Production

With more money than ever being spent on producing video content how can businesses repurpose that content to create new stories and save resources? Post-Production (Editing) Powers Let’s say you spend $10,000 on a video campaign using a top video production agency and one 2:00 minute video is produced. You then use that video in […]

Are You Really Utilizing Your Data?

More and more businesses are adopting new digital strategies to attract more business and build brand awareness through marketing campaigns and advertising. Businesses are trying to leverage as much of their data as possible through their website, but this can also include social media profiles, email accounts and databases. The trouble is that most businesses […]

The Perfect Pitch Video

Picture of a camera, fundraising platforms like kick starter and rocket hub with a bag of cash explaining that with the right video and crowdfunding platform you can achieve money.

Crowdfunding Industry… Years ago, before crowdfunding platforms were on the scene individuals or organizations would turn to banks and traditional investors to raise capital to start or grow their businesses. In the UK to date there are around 600 crowdfunding platforms allowing you as a business, brand, charity and entrepreneur to share your business ideas […]

The best ways to create impactful video content for social media

Plan = Idea + Concept + Goals + Target Audience + CTA = Results It’s a well-known fact that video has now become the front driver for brands content strategies with brands spending over half of their marketing budgets on creating video. “Globally, video ad spending has risen 19 percent to $32 billion in 2018 […]

What Make’s a Great Showreel?

a picture of a circle with 1 in the middle, it is representing a countdown to a film

Whether you are a speaker, actor, marketing agency, digital marketing or production house you need a good showreel to help you attract new business and highlight what kind of work you are producing. This blog will help you narrow down all the key areas needed to create a showreel that not only gets noticed but […]

SEO and Video, does video really help you rank better in Google?

a picture of a video camera and within the live view part of the camera.

SEO + VIDEO = BETTER RANKING In our last blog we spoke about why video is so important for a brand, how it engages with an audience and we gave steps in ways to craft your social media video content to get the best results and impressions. This blog will dive into the depths of […]

How important is it to use video for social media marketing?

A close up shot of Social Media icons on a phone

In short, it’s very important – but I guess you want to know why, right? When asked what kind of content do you want to see from a brand or business you support? 54% of respondents said videos according to HubSpot. That’s more then half of your customer base! And it makes sense if you […]