CASE STUDY: Into The Wild THE PERFECT PITCH VIDEO
The $500,000 Pitch Video…
Into The Wild (ITW) is a lifestyle hospitality brand based in Los Angeles, they were seeking an investment of half a million dollars to bring their new brand to life incorporating street food, art, co-working and networking spaces. The video had to demonstrate to investors how ITW were going to transform the street food space as well as introduce new opportunities into the industry. We got to work on creating the perfect pitch video. Since street food originated in the US in the 17th century we had to build on that and show the renewed value that ITW were bringing into the market.
The brief was a lot more complex as ITW needed to secure investment in the US to open 3 venues in LA in 5 years. The US is the birthplace of street food so we had to create a pitch video that tapped into the US culture.
The Ideas, Film, Delivery and Results…
We spent several weeks developing a storyboard, script and visuals to create the right tone for the pitch video. The video had to keep investors entertained long enough to absorb the entire concept so we used drone footage, vibrant crowd shots, a green screen western scene, industry statistics and high-res footage and stills from locations to really bring this business to life. Pitch videos need to be punchy and to the point. They require a high level of concentration, the video had to excite and follow a consistent tempo in order to entertain investors and spark interest in investing $500,000.
The video was viewed more than 15,000 times in 3 days and had several offers from investors.