CASE STUDY: SEEDLIP

What to drink when you’re Not drinking.

Brief

Seedlip are pioneers in the UK non-alcoholic spirits industry which has grown globally. They were launching their first Seedlip Spice 94 Mycelium gift set which contained a recycled glass bottle, a glass and a neck tag made from thyme. Seedlip used Mycelium packaging made from bio-mass & mycelium, the root structure of mushrooms and it is biodegradable and home-compostable breaking down in the soil after 45 days.

Seedlip wanted to document the Spice 94 Mycelium gift sets home-compostable journey & capture the incredible story behind the Mycelium packagings roots with Co-founder Paul Gilligan from the Magical Mushroom co. 

The Ideas, Video, Delivery and Results…

We wanted to document as much of the process as possible so we created a mini-documentary interviewing the brilliant work that Magical Mushroom co are doing in the Mycelium packaging space. In addition we built a 45 day time lapse video which illustrated the breakdown of the Mycelium packaging & the growth of Seedlip thyme neck tag. 

All the videos we produced have received global engagement and have been viewed more than 25,000 times on social media. 

SOCIAL MEDIA TRAILER

FULL DOCUMENTARY

60 DAY MYCELIUM TIME LAPSE VIDEO

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