CASE STUDY: SEEDLIP

What to drink when you’re Not drinking.

The Objectives

  • Document the Mycelium packaging breakdown over 45+ days. 
  • Create several social media videos for multichannel purposes including an exhibition video for a launch in Selfridges. 
  • Capture an interview with the founder of Magical Mushroom to run through how the Mycelium process works & how it’s changing the packaging space. 

Brief

Seedlip are pioneers in the UK non-alcoholic spirits industry which has grown globally. They were launching their first Seedlip Spice 94 Mycelium gift set which contained a recycled glass bottle, a glass and a neck tag made from thyme. Seedlip used Mycelium packaging made from bio-mass & mycelium, the root structure of mushrooms and it is biodegradable and home-compostable breaking down in the soil after 45 days.

Seedlip wanted to document the Spice 94 Mycelium gift sets home-compostable journey & capture the incredible story behind the Mycelium packagings roots with Co-founder Paul Gilligan from the Magical Mushroom co. 

The Ideas, Video, Delivery and Results…

We wanted to document as much of the process as possible so we created a mini-documentary interviewing the brilliant work that Magical Mushroom co are doing in the Mycelium packaging space. In addition we built a 45 day time lapse video which illustrated the breakdown of the Mycelium packaging & the growth of Seedlip thyme neck tag. 

Results

  • All the videos we produced have received global engagement and have been viewed more than 25,000+ times on social media. 
  • We built 3 setups and captured over 6,000+ images which were put into a sequence to create the time lapse video. 
  • The exhibition video that was displayed in Selfridges for over a month and received national attention. 

SOCIAL MEDIA TRAILER

FULL DOCUMENTARIES

selfridges DISPLAY VIDEO

45 DAY MYCELIUM TIME LAPSE VIDEO

Work With us

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