CASE STUDY: SEEDLIP
Seedlip are pioneers in the UK non-alcoholic spirits industry which has grown globally. They were launching their first Seedlip Spice 94 Mycelium gift set which contained a recycled glass bottle, a glass and a neck tag made from thyme. Seedlip used Mycelium packaging made from bio-mass & mycelium, the root structure of mushrooms and it is biodegradable and home-compostable breaking down in the soil after 45 days.
Seedlip wanted to document the Spice 94 Mycelium gift sets home-compostable journey & capture the incredible story behind the Mycelium packagings roots with Co-founder Paul Gilligan from the Magical Mushroom co.
The Ideas, Video, Delivery and Results…
We wanted to document as much of the process as possible so we created a mini-documentary interviewing the brilliant work that Magical Mushroom co are doing in the Mycelium packaging space. In addition we built a 45 day time lapse video which illustrated the breakdown of the Mycelium packaging & the growth of Seedlip thyme neck tag.
All the videos we produced have received global engagement and have been viewed more than 25,000 times on social media.