CASE STUDY: WORK CLUB HQ

The £250,000 Pitch Winning Video…

Vision

Work Club HQ are a relativity new start-up business that have transformed and modernised the co-working space by introducing a range of co-working and co-networking spaces in underused and underutilised places around London. They have made being a mobile worker, a small business struggling to afford office space and everyday businesses better off with more affordable and convenient spaces to work from in and around London. They were at a critical point of expansion plans and were seeking investment of £250,000 to aid them in securing more co-working locations in London and eventually a worldwide operation. They wanted to tell their story in a captivating way and share their vision but needed a video that would fire up investors.

Brief

The brief was simple; create us a pitch video that helps secure a £250,000 investment on Crowdcude and you have 2 weeks to do it. The deadline was indeed tight, but we knew we could produce them something exceptional, we are well experienced in creating outstanding content in small timeframes.

We needed to produce a film which not only illustrated their vision but also energized the investors so much so, that they would invest £250,000 into their business. Our approach was to create a film that would secure investment and really emphasis the need for a new more affordable service base like Work Club HQ as similar competitors like WeWork can be more expensive and not always sustainable for early stage start-ups, remote workers and even small businesses.

The Ideas, Film, Delivery and Results…

A number of creative pitches were drafted so they had a few ideas to choose from. The film had to bring to life the demand for this type of service in London; it also had to be engaging, entertaining, and fun. We knew a lot was on the line so we came up with several concepts and spent days filming to ensure we had enough quality footage to use.

Upon producing the film, we thought it would be a good idea to include some intricate shots of the website in action finding locations in London to work from, additionally some graphics (GFX) were added to highlight and draw attention to that key market research and statistics.

Within 4 days of the campaign going live, WorkClub had secured their target of £250k. We were able to create such a powerful and convincing video simply because the business works. We had all the proof, we just needed to be able to present that proof in an exciting fashion we did that through a video that excited and motivated investors to get involved.

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