Video is a high-performing content format, and you should tap into its power across social media platforms to get your audience introduced to your brand and hooked. With the introduction of video-focused on-platform features like IGTV and more, you must focus on a variety of platforms. These are features dedicated to allow users to add […]
Category Archives: Digital
According to an online video viewer survey across selected countries in August 2020, 27.2 percent of online viewers watched more than 10 hours of online video on a weekly basis. While many social media influencers are already creating and submitting amazing video content of their own, many brands aren’t leveraging this effective marketing tool. You’ve […]
Listen to the podcast version Whether you are creating digital content for a blog, YouTube, social media or any other channel you own, you need to take into account four important considerations: Relevance – Delivering content by device, location and user preferences to create effective personalized experiences Consistency – Providing every customer on every channel […]
In a very noisy digital world getting anyone to see, read or listen to your messages is pretty tough let’s be honest. The digital space is unforgiving and more often than not you get absolutely nothing from it. Sure you might get some likes and the odd share but what is that doing to help […]
For all brands who are putting more focus and emphasis behind their content creation and digital output must understand that they need to develop a 6-12 month social media strategy with attention on spinning and rotating the media they create for different audience types on each social media platform! A strong social media strategy has […]
There has been a 70% increase in internet usage over the last few weeks meaning more people are online now more than ever (Forbes, 2020). Utilising your data right now couldn’t be any more important so here are 3 of the most fundamental tips for cleaner, more accurate data for your organisation. Exclude IP Addresses […]
How do you realign your digital output and goals effectively to meet the new digital landscape? Here is how… Reevaluate existing short term goals and work out if they are now currently viable and relevant within the new digital climate. If they are not then readjust/realign those short term goals to help better meet the […]