Category Archives: Video Marketing

How to use video to reach new audiences for your brand

Video is a high-performing content format, and you should tap into its power across social media platforms to get your audience introduced to your brand and hooked. With the introduction of video-focused on-platform features like IGTV and more, you must focus on a variety of platforms. These are features dedicated to allow users to add […]

How to boost your social media engagement with video

For brands with an online presence, strong social media engagement is a sign that you’re making an impact. However, it’s not just about looking popular: it’s about making meaningful connections with current and future audiences, which will serve to boost your brand message both on and offline. Of course you also want to rack up […]

5 Reasons Why You Need a Brand Video

According to an online video viewer survey across selected countries in August 2020, 27.2 percent of online viewers watched more than 10 hours of online video on a weekly basis. While many social media influencers are already creating and submitting amazing video content of their own, many brands aren’t leveraging this effective marketing tool. You’ve […]

The best ways to create impactful video content for social media

Plan = Idea + Concept + Goals + Target Audience + CTA = Results It’s a well-known fact that video has now become the front driver for brands content strategies with brands spending over half of their marketing budgets on creating video. “Globally, video ad spending has risen 19 percent to $32 billion in 2018 […]

What Make’s a Great Showreel?

a picture of a circle with 1 in the middle, it is representing a countdown to a film

6 STEPS TO CREATE A GREAT SHOWREEL VIDEO LIVE Whether you are a speaker, actor, marketing agency or production house you need a good showreel to help you attract new business and highlight what kind of work you are producing. This blog will help you narrow down all the key areas needed to create a […]

SEO and Video, does video really help you rank better in Google?

a picture of a video camera and within the live view part of the camera.

SEO + VIDEO = BETTER RANKING In our last blog we spoke about why video is so important for a brand, how it engages with an audience and we gave steps in ways to craft your social media video content to get the best results and impressions. This blog will dive into the depths of […]

How important is it to use video for social media marketing?

A close up shot of Social Media icons on a phone

In short, it’s very important – but I guess you want to know why, right? When asked what kind of content do you want to see from a brand or business you support? 54% of respondents said videos according to HubSpot. That’s more then half of your customer base! And it makes sense if you […]