In short, it’s very important – but I guess you want to know why, right?
When asked what kind of content do you want to see from a brand or business you support? 54% of respondents said videos according to HubSpot. That’s more then half of your customer base! And it makes sense if you think about it. Videos are fun, easy to consume, easy to share and can show the product or service in action. The trick is to make sure you know what your audience wants to see, and that’s where most small and medium size businesses fall short (sorry guys).
For most brands their video content is either un-engaging or non-existent. Changing consumer expectations are forcing brands that would in the past not need to think about producing videos and engaging content actually sit up and scratch their heads when thinking how best to market themselves for their consumers attention. And hey, we understand – capturing your customers attention isn’t as easy as it used to be, but making sure you do will be the key in deciding whether your business succeeds or fails.
So what can I do about it I hear you shout!
I’m trying to keep up but I don’t know what I should focus on. Its ok, we’ve put together some top tips that can help you navigate this new world of social media selling. And if you’re in one of those unfortunate fellows who thinks his/her industry or business type cannot convert customers of social media or video then give us a call, we’ll be happy to prove you wrong, and then put you on the track to more success!
Tip 1: Actually, use social media yourself! – sounds obvious right but if you haven’t already, get yourself an Instagram, snapchat, Tik-Toc, Facebook and LinkedIn accounts and explore how they are being used. The more you understand them the more you will see how they differ and the better you will be at creating content that is tailor made to the user experience of each platform.
Tip 2: Notice and take notes of what you engage with the most – we are all customers of somebody right, I mean even Bill Gates buys burgers right! So when using social media see what catches your attention the most, when watching video ads what did you see that made you pay attention? How long was the video? Was their a story line? Was it a one of add or was their follow up videos? Was there a jingle that you liked? Did they use political satire? And here’s an extra thing to watch out for: was it the same content on Facebook then it was on Instagram. Chances are you’ll pick up what works and what doesn’t because as a customer you’ll know what works for you! Simple right. Then you can then move on to tip 3.
Tip 3: Think like a marketer and start with your campaigns – Ok, so now you know the difference between a snapchat filer and an Instagram story and you know what works and doesn’t, it time for you to put some of your own idea together on paper (or whiteboard – lets be eco-friendly). It doesn’t have to be a Spielberg production but it helps if you have some idea of what kinds of messages and delivery you want your customer to experience. Experiment with different ideas, storylines, video length etc. You might find a style you like which is great! But you know very well you can’t do everything yourself – which is why tip 4 is essential.
Tip 4: Speak to a professional – Rome wasn’t built in a day, nor was it built by one person. To really hit the nail on the head you need to speak to those who eat, sleep, and breath video content and social media marketing. Specialism = strength. And the good news is you’ll come first knowing more about the dynamic nature of social media and second you’ll come prepared with some of your own ideas to test. We love work with those who are prepared and we will be able to take your ideas, improve them and make them pack a punch stronger then Mike Tyson.
So, to recap,
- Video and social media is kind of a big deal.
- Your customer’s expectations are changing so your sales strategy must also.
- Whether you’re a newbie, a seasons pro or a sceptic get yourself on social media and start engaging with it and figure out want works by seeing what you respond to best.
- Then finally give us a call to find out how we can turn your ideas into content that not only captures your audience’s attention but ultimately gets them buying and using your products and services!