SEO and Video, does video really help you rank better in Google?

a picture of a video camera and within the live view part of the camera.

SEO + VIDEO = BETTER RANKING

In our last blog we spoke about why video is so important for a brand, how it engages with an audience and we gave steps in ways to craft your social media video content to get the best results and impressions.

This blog will dive into the depths of how video helps a brands SEO ranking and how to properly structure video content to get better reach from your target audience (s).

Video helps to drive around a 157% increase in organic traffic from SERP’s Union street Media. This is very important as video is helping to raise your websites ranking and discoverability in result pages on Google. If a brand has excellence video content on their site, naturally this would spark curiosity and drive user’s clicks onto your site but how do you develop a strategy to ensure your social media video content is being discovered?

We got some top tips to get you on your way. Let’s dive in…

Content Strategy:

HAVE a content strategy for at least 6 months, within that you have at least 1-4 target audiences you want to attract with your content. Each week you produce content tailored to that target audience (s) and what they are interested in it’s important that you do your research, first identify audiences you want to target and find out what they are interested in and tailor content accordingly and you will start to see more clicks over to your website and into your sales funnels. It’s key that you are able to identify what your audience (s) are interested in as just using the scatter gun approach will not work (just producing content hoping to attract attention aimed at no particular end user doesn’t work).

If your aim is to attract users into signing up to receive updates from (when you post a new blog, have a new service to offer etc) you produce the right content fit for that target audience regularly each week this will really help to attract attention from that target audience and improve your click through rate (CTR). If you are also ranking for Keywords Neil Patel has a great Keyword Planner and so does Google Trends, use these platforms to find out what Keywords that are popular in your industry and use them, eventually you will attract ranking for them. Produce content weekly containing those all important Keywords and slowly or quickly (depending on the Keywords) audiences will discover your content on Google through having those Keywords positioned within your Content, Headings and Meta Descriptions and clicks will gradually start to occur and this will also help to improve your websites ranking and Domain Authority.

High-Quality Assets:

Having high quality video content, have a look at some of our work we have produced for our clients to give you some ideas of how to film a video for your business . A video your mate records on his phone and throws together with a free video editing tool is not going to cut it. We are talking professional content, we can help you there.

Tagging That Content to Help It Be Discovered in Google:

Tagging your videos correctly with strong Meta Data, Keywords and also describing what the video is about also helps Google rank it. This sounds obvious but a lot of brands fail to do this and wonder why their content is never seen. Add rich descriptions, add popular Keywords within those descriptions, so when audiences search for a particular Keyword or Keywords related, your video pops up, this helps you get clicks from content you have produced that might not live on your website but lives on another brands website. Adding strong related Keywords to those descriptions will also help you be discovered and if users continue to click on your site from those relevant Keywords Google will bump you up further to the top (ideally number 1) and those Keywords become imbedded into the fibers of your business and you could eventually rank number 1 for those Keywords or Keyword so every time they are searched you pop up!

Don’t Give Up!

Keep doing it, have a content strategy which pushes out content several times a week, build all your content up and push it out gradually and insure that the content is tailored to your different social networks we touched on this in a previous blog. Keep researching Keywords, research what your competitors are doing with their content, what are they doing different to yours or what are they doing that’s better. These steps will ensure you’re staying ahead and being proactive about your strategy and more importantly competing with your competitors as they will be doing the exact same as you! Don’t loose focus, it’s easy to let these things slide but don’t because it will eventually result in loss of good quality traffic, sales and rank. These are powerful tools that you can keep in your arsenal ready to use and make sure you are making the most of Google Search Console because it shows you all the Keywords users are typing in to find your content online!!! Use this tool to your advantage, here is a useful guide to help you set up Google Search Console.

Keywords, Videos and Discovery…

Let’s say you are an advertising agency, and you produced an ad for Mc Donald’s and you wanted people to find that ad, if you were to type into Google ‘Mc Donald’s Advertisement’ and click on videos you could have your commercial sitting at number 1 or close to the top in those search results. Below is a screen shot of us ranked number 1 on Google search for Colombian Reggaeton artist Karol G Rise above Spotify and YouTube (take that Spotify and YouTube!). We have got an exact Keyword match by having her name in our targeted Keyword. Now this is important as when people search for her music and look on videos we come up before YouTube which will increase our click through rate (CTR).

So even if your site is not within the top 3 search results on Google overall, you still stand a good chance of being discovered over competition if you include focused Keywords and Meta Data in descriptions as this will help Google rank and serve up your content when that search term is searched. Of course there is competition in this market, other competitors are going after exact or similar Keywords and trying to rank videos based on those descriptive Keywords. What’s vital here is the quality and impact of the video alone will really help attract users but the way you describe it helps Google sell it.

So to recap:

  1. Have a content strategy for the next 6 months with at least 1-4 target audiences, tailor all your content to those groups. 
  2. Hire a good video team in to do content strategy marketing and produce professional quality video.
  3. Ensure you research Keywords, and include strong Meta Data in your video descriptions to help Google serve up your content.
  4. Avoid producing un-engaging videos that do not serve any purpose, these will typically make your brand look bad.
  5. Consistency, it is not going to happen overnight, be patient and keep producing good content, tag it and market it.

#takeabowson