Question: What’s your favourite film?
It’s probably a question you have been asked many times before. You probably have fond memories of watching an exciting thriller, emotional rom-coms or inspiring true stories on the big screen with friends and family. The power of film to entertain and influence are as true today as they were when they were first shown.
Now, what would you say if we said there is a way of conjuring up the same emotions you felt when watching your favourite film when selling your product or service? Would you believe me? Read on…
Evolution Of Video
The evolution of videography and video production as a medium to entertain transitioning into a tool for marketers to sell products and services. From product placement in films to tv adds to online short-form videos that can go viral. The landscape is quickly changing whilst at the same time the power of video marketing and video production is quickly growing as an essential tool for marketers.
The amount of content out there is truly incredible. Did you know for example that in the last 30 days there have been more video content uploaded than in the last 30 years of TV?! According to Market Scale. Or that users view more than 500 million hours of video each day on YouTube? With such a plethora of content, there is a lot of competition for eyeballs and attention. It’s important for companies to know how best to create content that grabs the attention of its viewers and keeps them at the forefront of their minds when making buying decisions. Without powerful video production, the chances of you been seen, remembered and having customers is slim.
According to Unbounce including a video on landing pages can increase conversion rates by 80%?!!. The Marketing Institute recently discovered that that 90% of consumers claim a video will help them make a purchasing decision? Engaging video content can make a BIG difference in how successful you are. But don’t let this scare you, even if you didn’t know a single thing about what makes an attractive video that packs a punch – there is a lot of help out there.
How We Do It
Rightlane Productions are in the business of making you stand out from the crowd. We have helped many types of businesses big and small create content that takes the customer from curious to engaged to sold to loyal. Excellent filmmaking and video production also helps in your search engine rankings. It has been shown that websites are 50 times more likely to appear on 1st search pages if it includes a video according to Tubular Insights.
With so much changing in the world of business we know its hard at times to keep up and to pick out what works best for your business after all your business is to deliver your product or services and not try to figure out how to using video marketing.
If you think what you are doing now is working fine then great! We know how difficult it is to prosper in the business world and if you’re doing a good job then we salute you. However, chances are you could be doing a great job and driving a lot more business through your doors or on your website with video marketing. So if you are open to learning how you can get your customers feeling the same excitement about your product and services they felt when watching Rambo and turning those viewers into loyal long term customers then get in touch. We’d love to help you.