Why Video Is A Must When Developing Your Marketing Strategy

Why Video Is A Must When Developing Your Marketing Strategy?

Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium. An easy way of illustrating the importance of video to your marketing strategy is that, according to HubSpot, 85% of consumers want to see more video content from brands. 

Here are the top 3 reasons why you need to consider video as part of your marketing strategy:

Google loves video

Videos allow you to increase the time spent by visitors on your site. Longer exposure builds trust and signals search engines that your site has good content. You’re 53 times more likely to show up first on Google if you have a video embedded on your website. And, as Google owns YouTube, there are significant increases in how much videos affect your search engine rank.

So make sure to optimize your videos on Youtube and your website for SEO. Write interesting titles and descriptions. Add a link back to your website, products, and services if the video is not hosted on your website. Give potential customers the way to take the next step. And explore the world of interactive videos.

Tell your story, how you want it to be told

Are you launching a new product or service? A video is the best way to showcase it. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their homepage. Of those businesses, 83% said that their homepage explainer video was effective.

Trying to explain a difficult concept? Create animated videos. Animation can bring concepts to life that no text or live video can. Besides, boring talking heads are not enough anymore to break through the clutter. Animated videos are a perfect combination of entertainment, nostalgia, and simplicity. And they work.

Video Shows Great ROI

To get you even more excited, 83% of businesses say that video provides a good return on investment. Even though video production is not yet the easiest or cheapest task, it pays off big time. 

And remember, it’s the content of the video that matters! Research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. The return on investment you get from your video will depend on several things including how well you have organised your content strategy, the consistency and clarity of your videos, and the quality of them. 

Here at Rightlane, we can help you with all of this. Telling your brand’s story is our bread and butter, and it doesn’t have to cost your whole marketing budget. Get in touch with us today to discuss your project, or take a look at our monthly content packages here.